Video making is an art. It is not about putting together a collage of moving pictures in the form of clips and screenshots. Instead, you have to work hard on fine-tuning it to make it seamless for viewers. Creating the right video is as much about great content as it is about editing. Admittedly, you might not be able to beat the professionals at the game right away, but you can certainly improve your talent, armed with a top-notch video editor.
Go through the hacks below to wow your audience time and again:
1. Tools
There is no dearth of video editing tools in the market today. It is really up to you to pick from the plethora of available tools. Check the standard versions if you are a beginner and don’t feel confident of experimenting. You may want to go a step ahead and opt for a tool that is easy to use and comes with a superior interface, as well as the best features. There is no right or wrong way to go about it, though. It is your goals that matter. So, go ahead and choose accordingly. Go through the list featuring popular editing software and settle for InVideo, Premiere Pro, After Effects, Avid Media Composer or DaVinci Resolve. You can also select Sony Vegas or Autodesk Smoke as a lesser-known but effective alternative.
2. Tutorials
Choosing the right software is just the beginning! You have to get down to the actual task of creating and editing the videos. Do not try to do it all by yourself. Look for guidance through YouTube videos that offer extensive tips on the best tools at your disposal. You may also have an extensive list of “how-to” videos and detailed descriptions provided by educational videos. Check the blogs for embedded videos to add to your skillset. Look for specific tips about your requirements when going through the videos. Remember to note whether you can incorporate these tricks and create the same stunning effect with the software of your choice.
3. Story
It would be a shame to lose focus! Remember that you have to tell a story via the video. The tale needs to be smooth, free-flowing and capable of transporting viewers to a time or place. Use basic tools to create rough footage initially and edit it carefully to refine it into a story that is attention-grabbing as well. Revise the sequencing of clips and snip away the extra footage to make crisp content. Add enough drama to appeal to the emotions of the target audience, and deliver your message subtly to create an impact. Forget going overboard with special effects and keep the story at the forefront. Make the best use of your expertise by being practical enough to meet all challenges that come your way.
4. Special terms
Every industry uses technical terms, and video editing is no exception. Make sure you ‘learn the language’ to communicate with the team and prospective clients without revealing your beginner status. Master the meaning behind ‘jump cuts’, montage and ‘cutting to action’. You may also want to add to the effects by incorporating transitions without the surrounding background. Known as cutaways, this will enable you to get the best results in no time. You need to familiarize yourself with multiple specialized terms. Make sure to research diligently and expand your vocabulary to be recognized as a pro.
5. Music
You have to capture all the senses to make the right impact. Do not forget to add effective music apart from special effects and sounds. Select the right kind of music depending on the genre. Tugging at the heartstrings of the audience is sure to reap dividends. It is advisable to rope in a music composer so that you do not get waylaid. It also makes sense to use royalty-free music when you have to stick to a limited budget. Do not hesitate to include audio costs in your production budget, so that you have an estimate right from the start.
6. Text & Graphics
Each video film needs to include some text. You would also have to incorporate text within the title, opening and closing broadcasting billboards and rolling credits. Keep it perfectly legible by selecting a clean font that can be read but does not grab instant attention. Use the dissolve in and out effect to check how it works. Think about graphics too. Use them effectively and create the right sort of flashy component with the video editing software. You may settle for a ready-to-use template to save time.
7. Color
You cannot ignore the importance of color in video films today. Creating the best effect using the right color and highlights produces an identical effect that expert photographers used earlier. You may want to use a color correction tool to ensure consistency throughout the video. Color grading will make the entire footage flow smoothly, ensuring a realistic appearance.
8. Workflow
You need to be organized and systematic once you begin creating and editing the video content. You have to ensure success by being meticulous at every step. Pricey devices and tools will not help you to become an instant hit. It helps to have extra storage space on your computer so that you do not have to start from scratch when you lose a clip or feature inadvertently.
9. Web versions
You will be eager to export your video at the highest possible resolution. This is not essential if you are determined to showcase the video online. Opt for lesser resolutions that do not affect video quality. This will have the video up and running readily without the viewer having to wait for the content to load. Check YouTube, Vimeo or Facebook for recommended settings so that you get to export the video at the right resolution.
Conclusion
Video editing is as important as creating it. Use the best video editing tools to bring your ideas to fruition. You may want to check out the editorial tips and tricks by going over the most popular videos online for the best results.
